Mighty
Rebrand
Year
'22
Client
The Mighty Inc.
Service
UI + UX Design
The Mighty is a Series B health startup and home to one of the world’s largest online health communities with more than 3.5 million members. It empowers individuals with chronic and complex health conditions by fostering a supportive online community while offering a range of resources such as newsletters, podcasts, and member-driven content.
The Mighty is a Series B health startup and home to one of the world’s largest online health communities with more than 3.5 million members. It empowers individuals with chronic and complex health conditions by fostering a supportive online community while offering a range of resources such as newsletters, podcasts, and member-driven content.
The Mighty is a Series B health startup and home to one of the world’s largest online health communities with more than 3.5 million members. It empowers individuals with chronic and complex health conditions by fostering a supportive online community while offering a range of resources such as newsletters, podcasts, and member-driven content.
Process
To address these issues, I grounded the redesign in a multi-layered research approach, combining historical product data, user interviews, persona mapping, and user journey maps. These inputs revealed opportunities to clarify The Mighty’s core promise, highlight credible and relevant health content, personalize onboarding, and foreground privacy, support, and community connection throughout the experience.
To address these issues, I grounded the redesign in a multi-layered research approach, combining historical product data, user interviews, persona mapping, and user journey maps. These inputs revealed opportunities to clarify The Mighty’s core promise, highlight credible and relevant health content, personalize onboarding, and foreground privacy, support, and community connection throughout the experience.
Final Prototypes
Bloom
Project Overview
In this project, I led a user-centered redesign initiative across The Mighty’s mobile app, website, and App Store presence, with a focus on creating a cohesive design language and streamlined workflows for content creation and community engagement.
Despite a strong existing user base, several experience gaps limited The Mighty’s ability to attract and support new users effectively. The non-logged-in homepage lacked a clear value proposition and did not the benefits of the platform. The logged-in homepage had an inconsistent visual design and disorganized information architecture, making it harder for users to discover resources and fully utilize key features.
In this project, I led a user-centered redesign initiative across The Mighty’s mobile app, website, and App Store presence, with a focus on creating a cohesive design language and streamlined workflows for content creation and community engagement.
Despite a strong existing user base, several experience gaps limited The Mighty’s ability to attract and support new users effectively. The non-logged-in homepage lacked a clear value proposition and did not the benefits of the platform. The logged-in homepage had an inconsistent visual design and disorganized information architecture, making it harder for users to discover resources and fully utilize key features.
In this project, I led a user-centered redesign initiative across The Mighty’s mobile app, website, and App Store presence, with a focus on creating a cohesive design language and streamlined workflows for content creation and community engagement.
Despite a strong existing user base, several experience gaps limited The Mighty’s ability to attract and support new users effectively. The non-logged-in homepage lacked a clear value proposition and did not the benefits of the platform. The logged-in homepage had an inconsistent visual design and disorganized information architecture, making it harder for users to discover resources and fully utilize key features.
Components
The resulting solutions which had refined messaging, warmer and more relatable visuals, clearer navigation, and features such as tailored onboarding, community previews, and gamified profiles worked together to create a more intuitive, welcoming, and empowering experience for both new and existing members.
Ultimately, this project views data as a storyteller—one capable of sparking meaningful conversations about urgent environmental issues.
Using datasets from Penn State’s Centre for Pollination Research, I examined rising temperatures, shifting species patterns, and increasing pollutants to uncover links between air quality, climate change, and respiratory health.
Ultimately, this project views data as a storyteller—one capable of sparking meaningful conversations about urgent environmental issues.
Using datasets from Penn State’s Centre for Pollination Research, I examined rising temperatures, shifting species patterns, and increasing pollutants to uncover links between air quality, climate change, and respiratory health.
Spreading